In 2002 Visnja Zeljeznjak co-founded logIT (www.logit.net), a web agency in Croatia, EU. In the past twelve years, Visnja has played every imaginable role in her agency, except that of a designer or a programmer. She’s been a sales geek, sales manager, project manager, Internet marketer, consultant, web architect and recruiter. But first and foremost, she’s a writer with a special kink for sales.

Because she’s always been in charge of sales in her company, Visnja personally implemented or participated in implementing all of the recurring revenue types that this book deals with. She has personal experience in building recurring revenue, selling it, promoting it and organizing the delivery of services to clients.

As a sales geek and a sales manager in her web agency, Visnja personally talked to thousands of clients, wrote thousands of website sales proposals and sold hundreds of websites herself. Her personal record in how long it takes to sell a complete website is 45 seconds. She’s been known for preaching the #ChargeMore religion wherever and whenever opportunity presents itself.

Visnja has spoken at Croatia's leading web conferences on numerous occasions. Conference attendees chose her among the top five speakers many times and this got her a fancyish title of one of the leading Croatian web strategists.

In 2003 Visnja graduated from the Faculty of Humanities and Social Sciences in Zagreb, Croatia where she acquired her degrees in information sciences and German language and literature.

Today, Visnja’s agency is one of the best known and the most experienced website development and Internet marketing consultancies in Croatia. Visnja is now in charge of logIT's product division which is busy building Simpfinity (www.simpfinity.com), an all-in-one sales proposal + project management + helpdesk software for web development companies. By writing for Simpfinity, Visnja is sharing her extensive experience and knowledge in hope of sparking a louder conversation about the business of website development.

Visnja is happiest when she writes, plays with landing pages and sees her work touch people's lives in effective ways. You can tweet her @simpfinity, Google+ her, connect with her on Linkedin or read her personal blog where she writes about writing, running a web agency business, the business of software, sales and digital marketing. In her personal life, Visnja enjoys science, science fiction, cats, vegan food and good wine. She proudly calls herself a happy person.