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Linda Luu is a Principal Experience Designer & Product Strategist at Dialexa with over 20 years experience in product innovation, customer centred design and organizational transformation.

Linda has worked with a number of clients in Australia, North America, Canada, South Africa and Brazil, creating and building new innovative products and experiences. Her application of product strategy and design thinking spans financial, health and travel industries for both end consumer and business-to-business products.

Linda holds a double degree in Commerce (Finance) and Science (Applied Maths) and an MBA from the Australian Graduate School of Management.