It is a guide that will introduce you to several concepts and techniques to help you create and manage a profitable software product. That is, software that provides some service that generates enough money to pay its own development and operation costs, and still provide some extra money left in your pocket.

On one hand, making a digital product is becoming simpler and simpler. Both the infrastructure needed to keep a product running and the segmented promotion with the help of tools like Google and Facebook have become increasingly more accessible and easier to use.

On the other hand, the technical ability exists: just look at the great quality of apps and web projects that are made for large campaigns or e-commerce sites. Why then don't we see quality software products in abundance in Brazil? In this book, I will share a little of what I have learned over the years in product development at Locaweb, so we can exchange experiences and perhaps inspire more developers to make successful new Brazilian software products.

Before you go any further, a warning: I don't want to talk about private equity, venture capital, seed funding, angel investment, and similar issues since there are many good books and articles about these topics. Therefore, the focus of this book will be entirely on self-funded startups.