Effective Public Speaking
Effective Public Speaking
How to Use Content Marketing with Stories to Show Your Value
About the Book
Are you looking to market your expertise? If you published a book or want to build your brand, public speaking works.
But you've sat through too many presentations where the speaker did not deliver on the title's promise. Or the speaker might have had great content, but you could barely stay awake to hear it. Worse, the speaker promised a great session but didn't manage their time for the content and questions.
No wonder so many people get nervous or fear public speaking.
You can reframe how you speak so you can succeed and deliver what the audience needs.
You can design and deliver a presentation that educates, informs, and inspires your audience. That design can help you turn your fear or nervousness into excitement and authenticity. Your excitement about your topic means you offer value. You don't have to "sell." Instead, your ideal audience will sell themselves on the value you offer.
You will learn:
* How to create and use stories to help people care about your topic and the value you offer.
* How to separate the design, delivery, and practice for each presentation.
* How to use activities to help your audience prove to themselves that your content works.
* How effective speaking will advance your career and clarify your ideas.
* When to speak for free and when to ask for a fee.
* And much more.
You can become an effective public speaker with content marketing. That's how you can educate, inform, and inspire people to change. They'll buy your books, products, and services--and tell other people about you.
Buy this book now and enjoy your public speaking journey while marketing your expertise.
Table of Contents
- Release Notes
- 1Introduction
- 1.1Effective Speaking Requires Feedback and Practice
- 1.2Speakers Market Their Expertise
- 1.3Speak As Often As You Like
- 1.4Speaking as Content Marketing Works
- 1.5Speaking Clarifies the Value and Quality of Your Ideas
- 2Speak to Advance Your Career
- 2.1Why Build Your Communication Skills
- 2.2Forget Most of What Your Teachers Taught You
- 2.3Remember What You Like About Public Speaking
- 2.4Help the Audience Think
- 2.5Iterate to Learn About the Quality of Your Ideas
- 2.6Become a Thought Leader
- 2.7How to Decide What to Speak About
- 2.8Now Try This to Assess How Public Speaking Has Already Helped Your Career
- 3Learn the Three Secrets to Effective Public Speaking
- 3.1Empathize With Your Audience
- 3.2Write a Presentation Description
- 3.3Fiction Writers Also Use Expertise
- 3.4Now Try This to Use the Three Secrets
- 4Design Your Presentation
- 4.1Start with a Story
- 4.2Identify Your Ideal Audience
- 4.3Start With Your Audience’s Problems
- 4.4Offer a Vision of the Future
- 4.5Clarify Options to Achieve That Future
- 4.6Recap Your Message
- 4.7Design an Experience Report
- 4.8Go Meta to Design Your Presentation
- 4.9Consider This Timing
- 4.10Now Try This to Design Your Presentation
- 5Fit Your Content to the Type of Presentation
- 5.1Know Your Time Constraints
- 5.2End Your Presentation on Time
- 5.3Clarify the Presentation Type
- 5.4Integrate Interactions and Simulations Into Your Design
- 5.5Now Try This to Fit Your Content to Your Presentation Type
- 6Design the Visuals
- 6.1Visuals Support Your Ideas
- 6.2Create a Slide Theme to Support Your Content
- 6.3Choose Images to Support Your Words
- 6.4Animate With Care
- 6.5Beware of Too Many Ideas and Words
- 6.6Now Try This to Design Your Visuals
- 7Integrate Activities into Your Design
- 7.1Offer Participants Solo Work
- 7.2Ask People to Speak With Each Other
- 7.3Collaborative Activities
- 7.4Create Your Own Activities
- 7.5Debrief Every Interaction to Capture Learning
- 7.6Debrief with ORID
- 7.7Now Try This to Integrate Activities
- 8Practice Your Delivery
- 8.1Practice the Presentation Content
- 8.2Consider How You Will Record
- 8.3Check Your Content First
- 8.4Review How You Appear to Others
- 8.5Examine Your Speaking Style
- 8.6When You Say the Wrong Thing
- 8.7Practice Activities
- 8.8Create Checklists
- 8.9Now Try This to Practice Your Delivery
- 9Stay Present As You Speak
- 9.1Prepare Physically
- 9.2Arrive Early Enough
- 9.3Manage Your Energy As You Speak
- 9.4Adapt to the Moment
- 9.5Answer Questions
- 9.6Remember to End Strong
- 9.7Now Try This to Stay Present
- 10Reframe Your Fear to Excitement
- 10.1Identify the Cause(s) of Your Fear or Nerves
- 10.2Channel Your Excitement
- 10.3Examine How You Feel About Larger Audiences
- 10.4Podcasts Sell Books
- 10.5Become a Great Podcast Guest
- 10.6Review the Risks You Fear
- 10.7Speakers Make Mistakes and Live
- 10.8Now Try This to Reframe Your Fear
- 11Start Your Speaking Journey
- 11.1Start Public Speaking with Internal Presentations
- 11.2Attend Local Meetups to See Other Speakers
- 11.3Start Speaking for Free
- 11.4When to Charge a Speaking Fee
- 11.5Avoid these Paid Speaking Traps
- 11.6Clarify the Value You Will Receive from Speaking
- 11.7Now Try This to Start Your Speaking Career
- 12Annotated Bibliography and Resources
- 12.1Thinking Books and Videos
- 12.2Presentation Books
- 12.3Activities and Debriefs Books
- 12.4Videos and Podcasts That Tell Stories
- 12.5Limited Discussion of Tools for Audio and Video
- 12.6Research About Stories
- 12.7My Relevant Books
- 12.8My Slides and Videos
- 13More from Johanna
About the Publisher
This book is published on Leanpub by Practical Ink
Johanna Rothman's books on leanpub. Practical, frank, and often humorous tips you can put to work right now.
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