The Art of Product Ownership (volume 1)

Retired

This book is no longer available for sale.

The Art of Product Ownership (volume 1)

Volume 1: Understanding your role as a Product Owner

About the Book

Product Ownership is more than just a single role on a team. Product Ownership is a set of skills, a large set of skills at that. A skill set that includes Agile and draws heavily on Business Analysis and Product Management. Every team should have a product owner - and probably no more than one - but other members of the team need the skills of product ownership, both the share the work of the product owner and to do do their own roles better.

The first part of this book discusses the role of the Product Owner - what the product owner does, how they relate to other roles, why they are busy people and why every product owner is different. Next the book looks at the tools used in Product Ownership, tools which product owners and others will use to build valuable business products.

This book is a companion volume to Little Book of Requirements and User Stories.

About the Author

Allan Kelly
Allan Kelly

Allan Kelly calls himself an Agile Guide. He helps software professionals enjoy more fulfilling and satisfying work by improving the way work is organised and requests are made. Happier people and better ways of working make for more effective companies, greater value and competitive advantage.

His wide experience of the challenges faced in software development underpins his advice, coaching, training and writing. He is the author of seven books including "Xanpan - team centric Agile Software Development", "Business Patterns for Software Developers" and "Continuous Digital". He has pioneered techniques such as Value Poker, Time-Value Profiles and Retrospective Dialogue Sheets. His blog is at https://www.allankellyassociates.co.uk/blog/

Table of Contents

  •  
    • Free Book
    • Unfinished book
    • Volume 2, Free!
    • The Art of Product Ownership series
    • Prologue
      • George Hunter, Product Owner
  • I Meet the Product Owner
    • 1. All about “What?”
      • 1.1 Cost
      • 1.2 Quality
      • 1.3 Time
      • 1.4 People
      • 1.5 Scope, requirements, “what are we building?”
      • 1.6 Contrast the project manager
    • 2. Who is the Product Owner?
      • 2.1 Alias Product Owner
      • 2.2 Product Managers and Business Analysts
      • 2.3 Project Managers?
      • 2.4 The problem
      • 2.5 Modern Product Owner model
      • 2.6 Conclusion
    • 3. Requirements, Discover and Demand
      • 3.1 The rise and fall of requirements
      • 3.2 Discovery
      • 3.3 The demand side
      • 3.4 Changing requirements to discovery
      • 3.5 Role changes
    • 4. Every Product Owner needs 4 things
      • 4.1 Skills and experience
      • 4.2 Authority
      • 4.3 Legitimacy
      • 4.4 Time
      • 4.5 Superhuman
    • 5. Customers, Users and Stakeholders
      • 5.1 Customer or User?
      • 5.2 Stakeholders
      • 5.3 Finally
    • 6. Strategy
      • 6.1 Why have a strategy?
      • 6.2 The nature of strategy
      • 6.3 Agile problem with strategy
      • 6.4 Conclusion
  • II What do product owners do?
    • 7. Scrum and the Product Owner
      • 7.1 Product Owner v. Scrum Master
    • 8. On-stage Product Owner
      • 8.1 Writing User Stories
      • 8.2 Administer the backlog
      • 8.3 Prioritiser in chief
      • 8.4 Works with the team
      • 8.5 Refining stories
      • 8.6 3 Amigos
      • 8.7 Testing
      • 8.8 Estimating work items
      • 8.9 Finally
    • 9. Off-stage Product Owner
      • 9.1 Types of research
      • 9.2 Meet with customers
      • 9.3 Evaluation
      • 9.4 Other sources
      • 9.5 Finally
    • 10. The Busy Product Owner
    • 11. Stop doing
      • 11.1 No coding
      • 11.2 No line management
      • 11.3 Dump outbound marketing
      • 11.4 Dump pre-sales
      • 11.5 Avoid the writing trap
    • 12. The Product Owner Refactored
      • 12.1 Strategic & Tactical Product Owners
      • 12.2 Multiple product
      • 12.3 Vanity SPO - TODO
      • 12.4 Warning
      • 12.5 Conclusion
    • 13. Specialist help
      • 13.1 Use the Team
      • 13.2 Testing specialist
      • 13.3 UXD Specialists
      • 13.4 Conclusion
    • About the author
      • Also by Allan Kelly
    • References & Further Reading
    • Versions
  • Notes

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub