Agile Customer Life Cycle
Agile Customer Life Cycle
An Agile Journey to Delight Customers!
About the Book
The book Agile Customer Life Cycle is being written at the moment. You can buy the book before the official launch for a special price and be among the first to read it. Expected publication: 12/2017.
Table of Contents
- Introduction
-
Starting Up
- In a Nutshell
-
Market
-
Demographic
- Total Available Market
- Served Available Market
- Target Market
- Technology Adoption
-
Market Type
- Existing
- Resegmented
- Clone
- New
-
Psychographic
-
Behavior
- Action
- Place
- Time
- Frequency
- Needs
-
Judgment
- Mindset
-
Feelings
- Pain
- Fear
- Hope
- Pleasure
-
Behavior
-
Decision Making
- Champion
- End-User
- Economic Buyer
-
Communication
-
Approach
- Place
- Time
-
Networking
- First-Degree
- Second-Degree
-
Approach
- In a Nutshell
-
Demographic
-
Problem
-
A day in the Life
- Connecting with Empathy
- Telling Stories
-
Asking Open-Ended Questions
- Talking About Current Behavior
- Talking About Problems and Needs
- Talking About Workarounds
- Talking About Wasting
- Talking About Who Else
-
Mapping the Value Stream
- Identifying Pain Points
- Identifying Wasting
- Prioritizing
- In a Nutshell
-
A day in the Life
-
Solution
-
The Weighing Scale Analogy
- Viable is a Matter of Balance
- Minimum is a Matter of Scale
- Real Options
-
Reasons to Uneven
- Technology as an Unfair Advantage
- High Confidence in Market Growth
-
Minimum Viable Solution
- Business Change
- Hands-Off
- Touch Points
-
Minimum Viable Product
- Technology Change
-
Workarounds
- Free
- Paid
-
Own Solution
- Skeleton on Crutches
- Concierge
- Wizard of Oz
- Automated
-
Cloud Computing Sevices
- Infrastructure-as-a-Service (IaaS)
- Platform-as-a-Service (PaaS)
- Software-as-a-Service (SaaS)
-
Minimum Marketable Product
- Money Behavior Change
-
Your Existing Offer
- Best Alternative
-
Their Existing Solution
- Best Alternative
- Agreement
-
Testing for Debts
-
Business Debt
- Specification by Example
- A/B Testing
- Technical Debt
- Agreement Debt
-
Business Debt
- In a Nutshell
-
The Weighing Scale Analogy
-
Launch
-
Business Model Validation
- Paying Customers
- In a Nutshell
-
Business Model Validation
-
Retention
-
Growth Money
- The Habit Forming
- Product Lifetime Value
- Churn Rate
- In a Nutshell
-
Growth Money
-
Referral
- Growth Users
- Net Promoter Score
- In a Nutshell
- Conclusion
- Acknowledgments
- About the Author
- References
Causes Supported
Amazon Watch
Supporting Indigenous Peoples. Protecting the Amazon.
http://amazonwatch.orgAmazon Watch is a nonprofit organization founded in 1996 to protect the rainforest and advance the rights of indigenous peoples in the Amazon Basin. We partner with indigenous and environmental organizations in campaigns for human rights, corporate accountability and the preservation of the Amazon's ecological systems.
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