Why is it that some highly qualified and certified people in the workplace flounder and fail to deliver what’s expected of them?For years, I've studied why some employees, colleagues and managers are more effective than others.It’s clear to me that some people bring more value to a business than others. Some people garner more respect than others. Some people achieve more in 2 hours than some people achieve in a full day. Some people get the job done. Some people bring down the team. Some people make a lot of noise but achieve little.Over the last 15 years, I have accumulated a vast number of notes, snippets and observations that have lead me to this book. I have attempted to boil down these observations and distill them in to the 10 core behaviours in this book.All effective employees believe in a better way of doing things.Better is powerful. Better is a beautiful word. We can all be better. Our companies can always be better. Our work can always be better.Effective employees know that there is always a better way of doing things.The 10 behaviours in this book help effective employees to be better.